Joachim Gehde Joins Lupex Management Team
As of 1 January 2026, Joachim Gehde has joined Lupex GmbH as a member of the management board. With many years of experience in the international hop industry, he will strengthen the company’s sales operations and contribute to the ongoing organisational development of Lupex.
Joachim Gehde brings extensive market expertise and a strong understanding of the needs of international breweries. Together with the existing sales team – Stephan Räker and Mark Wilken – he will further enhance customer support and drive strategic growth initiatives.
As a family-owned company, Lupex has always placed great importance on personal customer relationships, reliability and long-term partnerships. These principles, together with our core values of fairness, integrity and customer focus, define our daily work.
With Joachim Gehde, Lupex gains an experienced executive who shares and actively represents these values. The Briem family and the entire Lupex team look forward to working together and shaping the company’s future development.
